This morning I looked down to see the delectable Kylie Minogue staring up at me. Sadly, only from a loose insert that had found it's way to my bedroom floor.
Kylie Minogue in a Lexus? The revolution is apparently here.
If I were to be overly pedantic, it's perhaps an unfortunate campaign strapline given the real revolutions going on in the Middle East and North Africa. After all, changing your car to a hybrid is not quite as difficult as trying to avoid being shot by the secret police. Nor is as difficult as toppling an encumbent military dictator who's been oppressing your country for 30 years without being trampled by a camel.
I imagine that no-one in Tahrir Square read that little gem, stood up and shouted out "Hey guys, it's OK, we can go home now - Kylie's got a Lexus!"
But revolutions aside, I had to ponder over the wisdom of using Ms Minogue to front this campaign. If, like me, when you think Lexus the first image that pops into your mind is "beige driving gloves" then you wonder whether Kylie is really the right ambassador. (Would you put Lady Gaga on a stairlift for instance?)
Clearly the chaps and chappettes at Lexus are pushing the brand to a new audience - new hybrid, new brand ambassador, and trying to appeal to those younger than their usual customers who might opt for a more dynamic marque given the choice. Brave move, but I guess the average Lexus driver will be pretty loyal and broadening the brand's appeal to the younger audience is a logical move. I just wonder if it's a step too far too soon - I would have to think hard before buying a Lexus - even with Kylie in it.
Oh who am I kidding? I'd get into a wheelie-bin if Kylie was in it. But it wouldn't necessarily make me believe that wheelie bins are cool.
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